AI experiments that become brand IP
R&D-grade AI visual experiments, loop art, interactive visuals and generative systems for brands that want to stake out a visual future.
Where most ai experiments work falls short.
Experiments with no output
AI R&D without a deliverable is a tool subscription, not a project.
Experiments that don’t become assets
One-off demos that never make it into real brand work waste the investment.
Tool worship
Shops that chase every new model end up with a portfolio of other people’s tools.
AI Visual Experiments, end-to-end.
Every deliverable below comes from the same in-house team — direction, DOP, edit, colour, sound, motion, design and performance.
AI Loop Art & Screensavers
Cinematic AI loops for brand screens, experience centres and OOH.
Generative Systems
Rule-based generative visual systems that output art for campaigns at scale.
Interactive & Real-Time Visuals
TouchDesigner and Unreal-based interactive visuals for installations and events.
Style Transfer Explorations
Brand-specific style transfer experiments turning existing footage into new worlds.
R&D Sprints
Time-boxed 2–4 week R&D sprints with a clear output and handover document.
Brand IP & Toolkits
Visual experiments packaged into reusable brand IP and toolkits for ongoing use.
An experiment that becomes a repeatable brand asset.
Dark Bird Labs as a dedicated R&D division, not a side hustle
Film-grade finishing on every experiment, not raw outputs
Real brand application — experiments designed to become assets
R&D for brands, artists, festivals and experience studios
AI Experiments we've shipped.
Questions, answered.
How much does an AI visual experiment cost?+
Focused 2-week R&D sprints start around ₹2–5L. Larger generative systems and interactive visuals can run ₹8–25L.
Do we own the outputs?+
Yes. Commercial ownership, source files and documentation transfer to the brand as standard. We retain case study rights unless otherwise agreed.
Can experiments become ongoing brand assets?+
Yes — in fact, we prefer it. Experiments are scoped so the output can be reused in future campaigns, not locked to one moment.
Do you collaborate with in-house creative teams?+
Yes. R&D sprints often work best as a joint exploration with in-house creative, design and brand teams.
Other services you might need
Let's make AI Experiments
Tell us where you are and where you want to go. We'll map the right craft and scope for ai experiments.