Social design that doesn’t look like a template
Editorial carousel systems, illustration libraries, grid architectures and story templates for brands that want social to look designed, not assembled.
Where most social design work falls short.
Canva-core aesthetics
The same stock templates and gradient backgrounds across every brand in the category.
Systems no one can actually use
Beautiful one-off posts that fall apart the moment the in-house team touches them.
Illustration as decoration
Illustrations bolted on without a visual language add nothing to the brand.
Social Media Templates & Illustrations, end-to-end.
Every deliverable below comes from the same in-house team — direction, DOP, edit, colour, sound, motion, design and performance.
Carousel Design Systems
Editorial carousel templates with typography, grids and modular components.
Story & Reel Cover Kits
Instagram story templates, highlight covers and reel cover systems.
Illustration Libraries
Custom illustration libraries built around the brand’s visual language.
Grid Architecture
Full Instagram and LinkedIn grid planning — the feed as a visual object.
Figma Handover
Component-based Figma libraries that in-house teams can actually operate.
Seasonal & Campaign Variants
Seasonal skins, festival posts and campaign variants built on the core system.
A social system your in-house team actually enjoys using.
Editorial design craft from a nine-year film studio
Systems built to be operated in-house — not one-off assets
Illustration, type and colour treated as one language
Social systems shipped for D2C, real estate, edtech and F&B brands
Social Design we've shipped.
Questions, answered.
What does a social design system cost?+
A full social design system typically runs ₹1.5–5L depending on the number of platforms, template variants and illustration scope.
Do you hand over Figma files?+
Yes. Every project ships with a component-based Figma library, usage guidelines and a short training session for the in-house team.
Can you build custom illustrations?+
Yes. Custom illustration libraries, icon sets and motion variants are core to our social design work.
Do you also shoot content for social?+
Yes. Design, shoot and edit are offered together as an integrated social retainer when that makes sense.
Other services you might need
Dark Bird Designs
Website Design & Development
A website you’re excited to put at the top of every email signature
Dark Bird Designs
Brand Identity Design
A brand identity your team is proud to use, not afraid to touch
Dark Bird Designs
3D Modelling & Visualisation
3D assets that earn their way into your hero film
Let's make Social Design
Tell us where you are and where you want to go. We'll map the right craft and scope for social design.