Campaigns with a spine, not just a calendar
Integrated campaign planning and execution — brief to launch — across film, social, influencer, paid media, PR and on-ground activations.
Where most campaign planning work falls short.
Channel-first planning
Campaigns that start from media plans instead of ideas always end up forgettable.
Hero ad, silent follow-up
One big film, no rhythm for the next 90 days — the spend evaporates.
Siloed execution
Film, social, PR and paid run by four agencies guarantees four campaigns pretending to be one.
Campaign Planning & Execution, end-to-end.
Every deliverable below comes from the same in-house team — direction, DOP, edit, colour, sound, motion, design and performance.
Campaign Strategy & Idea
A single big idea, a narrative arc and a clear audience map before any channel decisions.
Film & Creative Production
Hero film, supporting films, social cuts and static creative from one team.
Paid Media Execution
Meta, Google, YouTube and programmatic campaign execution with weekly reporting.
Influencer & Creator Layer
Sourcing, briefing and running the creator layer of the campaign.
PR & Earned Media
Press releases, media outreach and earned coverage around the launch moment.
On-ground & Experiential
Activations, pop-ups and experiential moments where the campaign needs physical reach.
A campaign people remember three months later, not three days.
Idea-first planning, not channel-first decks
Film, social, paid and PR in one room — one campaign, not four
Nine years of campaigns across D2C, real estate, F&B, edtech and hospitality
Crew that can scale from single film to multi-city launch
Campaign Planning we've shipped.
Questions, answered.
What does a full campaign cost?+
Integrated campaign scopes range widely — ₹15L for a focused launch, ₹50L–2Cr+ for multi-city or multi-language launches with hero films, paid media and PR.
Can you take on just planning, or do you need to execute too?+
We prefer to plan and execute end-to-end, but we also sell planning standalone when in-house or other agency teams own execution.
How long does a campaign take to build?+
From brief to launch, most integrated campaigns run 6–12 weeks depending on production and channel complexity.
Do you handle multi-language and multi-city launches?+
Yes. Multi-language films, regional creator layers and multi-city activations are part of standard scope for national launches.
Other services you might need
Let's make Campaign Planning
Tell us where you are and where you want to go. We'll map the right craft and scope for campaign planning.