Paid media plans that spend like the money is yours
Channel strategy, budget allocation, audience architecture and creative briefs for brands spending ₹5L–₹5Cr+ per month on Meta, Google, YouTube and programmatic.
Where most paid media work falls short.
Media plans disconnected from creative
Channel decks written without the film team always leak 20% of the spend.
Last-click obsession
Optimising only for attributed ROAS quietly kills brand demand.
One-size-fits-all funnels
The same Meta funnel for D2C, SaaS and real estate is how budgets die.
Paid Media Strategy, end-to-end.
Every deliverable below comes from the same in-house team — direction, DOP, edit, colour, sound, motion, design and performance.
Channel Strategy
Quarterly channel mix across Meta, Google, YouTube, programmatic, influencer and CTV.
Budget Allocation
Brand vs performance splits, funnel stage allocation and scenario modelling.
Audience Architecture
Core, retargeting and lookalike audience layering built for the category.
Creative Briefs
Performance-ready creative briefs written for the film team, not copy-pasted from a deck.
Measurement Framework
Attribution, incrementality and MMM where relevant — honest measurement, not vanity dashboards.
Weekly Scorecards
Transparent weekly reporting on spend, CPA, ROAS and creative performance.
A paid media plan that makes creative, finance and founders nod.
Nine years running paid for D2C, edtech, real estate and healthcare brands
Strategy informed by the creative team, not walled off from it
Single studio where strategy, creative and media execution live in one room
Built campaigns for brands spending ₹5L–₹5Cr+ per month
Paid Media we've shipped.
Questions, answered.
Do you execute media or just write the strategy?+
Both. We write strategy standalone for in-house teams, and we also execute end-to-end when the creative comes from us.
What does a paid media strategy engagement cost?+
Standalone strategy engagements typically run ₹2–6L depending on scope. Retainers with execution start around ₹1.5L/month plus media.
What minimum ad spend do you work with?+
Strategy makes the most sense at ₹5L+/month in media. Below that, we focus on creative-led growth instead.
Do you work with existing media agencies?+
Yes. We frequently partner with in-house media teams or specialist agencies as the creative and strategic lead.
Other services you might need
Let's make Paid Media
Tell us where you are and where you want to go. We'll map the right craft and scope for paid media.